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Web Designer´s Role in Search Engine Optimization

by Austin Arige

A Web Designer plays an important role in Internet Marketing and Search Engine Optimization. He is the person who drives more traffic to the website. The main task of a good web designer is to transform a Website into Search Engine friendly Website. To drive right traffic to the right web page say for example - contact form or to the page where business products have been listed etc., Now-a-days it is almost impossible to reach top of the Search Engine Page. Everywhere competition…. Almost everyday more and more websites are hitting the markets. Everybody wants to reach top of the search engine page. As a web designer, one has to put lot of skills and professionalism to make a website search engine friendly. Here, we have to discuss what is meant by search engine friendly. A Search Engine Friendly website ranks top in SERP (Search Engine Results Page) for the desired Keyword. A prospective customer while searching for a product types a word or phrase for desired results. Say for example a customer wants to buy a "LED TV", he may type "LED TV in London" or "Cheap LED TVs" or "Quality LED TV" or "Best LED TV Brand".....etc., the list goes on. Here, starts the competition...the moment a customer search for a Keyword thousands of websites appear on search engine. Usually a customer decides a product within the results appeared on first page of the Search Engine. And all those websites or TV companies (in this case) appearing on second and subsequent pages loose their business. This is why every website wants their web site to appear on first page of the Search Engine for the right Keyword Phrases. The Web designer´s duty includes choosing the right and relevant keywords for their client’s websites and suggesting changes in the content of the website and designing the website within the prescribed guidelines/standards so that the client´s websites ranks top in the Search Engine Results for the relevant Keywords. This involves lot of skills to do Keyword Analysis and Keyword density research. Therefore, it is important to every business to get designed their website for more search engine friendly website and for better results. Web Design Bournemouth SEO Agency Bournemouth Online Marketing Bournemouth Website Design Bournemouth

posted on Nov 1, 2011

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