Small changes can make a big impact in web design, experts say
by PR News
Changes that seem minor, such as changing the color of a site, or adding an Add to Cart button, can make a large impact. For instance, color coordinating its Add to Cart button with the View Cart icon resulted in a 7% increase in overall sales.
Small back-end changes, such as cleaning up the site´s structure and coding, can boost a site´s search engine rankings. Doing so can have a significant impact on a business.
Before retailers implement changes, they should test them out. Statistically speaking you may not be getting a large enough user base with the inexpensive site, but you can gain some nuggets of information simply by getting some feedback.
posted on Feb 21, 2010
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