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Web Design Articles | Design | Branding

Here you will find articles about Web Design, Web Site Accessibility, Web Standards and Internet Marketing. If you would like to have an article you have written published on this site please use the form above to submit your article for publication. If your article is published, you will receive a credit with a byline linked to your website URL.

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Description

A brand is a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.

posted on Jun 2, 2007

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Web Design Articles | Design | Branding